I was the quintessential 2000s tech kid.

Always busy burning CDs with songs downloaded from Limewire, jailbreaking phones, and taking AIM messenger extremely seriously.

That, and I was always playing sports, always on a basketball team no matter what city I was living in.

I started really watching and paying attention to the NBA around 2001, about the same time the NBA’s brand went international and really started driving culture around the world. Allen Iverson. Kobe & Shaq. Young LeBron. Oversized jerseys. The Latrell Spreewell shoe with spinning rims.

What a time!

And while this era was flashy and fun, it was seen as purely entertainment (kinda like tech’s early days). But sports have become much more than that.

While almost everything else we deal with separates us, sports is the one thing bringing us together. And with the growing power of the athletes’ voice, sports have never been more important for society.

Tech, sports, and the stories around them had a profound impact on my life. Now I’m starting to pay it back.

I’m the founder of ProStories, an athlete-focused commerce, events and partnership platform. We host events, facilitate partnerships, and tell stories of incredible athletes around the world.

Currently based in Berlin, I’m also a freelance consultant for European brands and agencies who want to enter the US market.

Previously I was the content director for Pinata, a web3 infrastructure company. Before that, same role at CapitalG, Google’s venture arm.

Writing opened up the world for me. Speaking, hosting workshops and meeting entrepreneurs, many times barefoot. I look forward to continuing the adventure.

Get in touch: ty@tylerjkoenig.com

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See ya around!